City of West Allis

Project Scope: Branding, graphic design, editorial design, social media, art direction, photography and copy writing

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I support a community of 60,000 residents and more than 500 City of West Allis employees through intentional, inclusive, and strategically driven communication.  My role requires versatility—working across multiple departments to support a wide range of initiatives, from everyday public notices to high-impact campaigns. Projects include photography—both portraiture and candid—senior center brand creation and recruitment, COVID-19 awareness, citywide events, police recruitment, and the U.S. Census, spanning both internal and external communications. Acting as a brand ambassador, I help manage and maintain cohesive messaging across City branding and sub-brands including Police, Fire, Senior Center, and Health Department. With limited budgets and diverse audiences, I focus on smart planning and creative problem-solving to ensure messages are accessible, effective, and reach people of all ages, backgrounds, and income levels—always with community engagement and inclusivity at the core.