Cyclewood
Fresh. New. New choices. Becoming part of a new cycle. Breaking habits of the past and creating new habits for the future. Through magazine advertisements and transit ads, not only will it reach a large audience but it is also relatable to the every day person.
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Magazine ads: A series of black and white realistic, with a twist of humor, photographs demonstrating common habits that we all could have. The lack of color feels heavy, cold, representative of the past. Each images are accompanied by a hard, uneasy habit stamp which is red and ridged. The audience is asked to then literally and metaphorically break that habit by tearing it open. Inside it is represented by a bright colorful photograph that is fresh and joyful. They are encouraged to become part of the solution.
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Transit ad: The transit stop is on public display showing public habits. It’s clean cut and easy to read. It’s life-like with the illusion that the individual or group are part of the bigger picture. It contains humor, as it looks like there are people are already sitting there.
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Become part of a new cycle.
