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Melanoma is the most common type of cancer. Per cancer.org, between 2 and 3 million non-melanoma skin cancers and 132,000 melanoma skin cancers occur globally each year. In this campaign, Cruella DeVille and her Dalmatian travel the boardwalk to educate the public. Their spots representing irregular moles, the team stroll up and down interacting with sun-goers and potential melanoma victims. Pictures taken. Selfies obtained. Most importantly, conversations started. While their walk may only be a day, the lasting impression lives on much longer. Videos are posted on youtube, pictures are posted on social media sites.
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